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How to Get Advanced Twitter Stats in Google Analytics
When you go into Google Analytics and you see traffic from a t.co URL, that’s great. That’s traffic from Twitter. But all Google Analytics shows is the t.co referral path—nothing more. Here’s what you...
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Benefits of Hiring a Digital Agency of Record
It’s hard to ignore the growing importance of having a digital presence with statistics showing American adults spend more time online than they do watching TV. If you are like most brands, you have a...
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Email Marketing Benchmarks and What We Learned from Them
Email marketing is a personalized way to reach a targeted audience right in their inboxes. If you’re collecting customer emails and not doing email marketing, you’re missing out on customer retention...
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Should You Fangate Your Facebook Contest?
What is Fangating? When you run a Facebook contest, you have the option to require people to like your page before they can access the contest (or coupon or information). Some people think you’d always...
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Facebook Page Reach is Dropping. Let’s All Just Quit.
I know you can’t 100% tell my tone from the title of this blog, but it’s sarcastic. The last few months I’ve heard people complaining about a decrease in organic Facebook reach. Things, “Facebook is...
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How Your Intern is Ruining Your Internet Marketing
Internet marketing is still relatively new. A vast majority of us practicing marketing didn’t learn about it in school—even me, and I’m not far removed from college. I’ve heard many marketers,...
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How to Get Started on Social Media in 10 Hours Per Month
Despite what it seems to the casual observer, social media is not free. An effective social media strategy requires an investment of time and human resources to develop content, monitor engagement, and...
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Micro Conversions vs. Macro Conversions: What Really Matters?
With all the data available to marketers these days, it’s tough to determine what really matters. Do Facebook likes matter? What about web visits? Should you even worry about bounce rate? If you’re...
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What Should I Blog About?
“What should I blog about?” We get that question a lot. The answer: The best sources for blog topics are the questions your customers ask you every day. “Why share the answers online?” It positions you...
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It’s Not Stalking, It’s Retargeting
How many times have you been browsing the Internet and thought, “Man, I see that company’s ads everywhere!”? That company is probably using retargeting (also known as remarketing or remessaging), which...
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